A twelve-month brand & content partnership proposal from Adinstudios — built around the one thing your service already has and almost nobody has seen.
When a family has to move someone they love, they don't compare fleets. They don't read a quality & safety page. They have about ninety seconds and they pick the name they've already seen somewhere.
The same is true in a hospital corridor. A patient-flow lead doesn't open a tender — they call the provider they can picture.
NAZAR loses none of those on capability. It loses them on recall.
A bear that protects. A heart with a live pulse running straight through it. Two watching eyes on either side. Everything a brand needs to be loved is already drawn — it has simply been sitting perfectly still since the day it was made.
Our job isn't to give NAZAR a personality. It's to let the one you already have move.
The bear on your crest, given a name, a voice, and a reason to appear every single week.
He isn't a cartoon bolted onto an ambulance. He's the part of NAZAR that can speak to a frightened six-year-old, to a mother in a corridor, and to a hospital director on LinkedIn — in three completely different tones, without ever breaking character.
A bear in a market full of white vans is a brand people cannot unsee.
He explains. ECMO, neonatal transfer, why a normal ambulance can't carry a newborn — complex medicine made calm enough for a parent to understand in sixty seconds.
He comforts. The paediatric work that hospitals will share on their own channels, because it genuinely helps their patients. That's distribution you don't have to buy.
He gets remembered. Which is the only thing that matters in second ninety.
Everything below is how we get there — the work, the plan, and what it costs.
Every frame below was made by us. Different clients, different worlds — 3D character storytelling, medical explainers, cinematic brand films, founder-led talking heads, historical narrative. Not because NAZAR needs all of it, but because whichever direction we choose together, we've already built it before.
Tap any one to watch it full size, with sound.
These are formats, not one-off posts — each one is designed to run for months, get sharper every time, and be recognisably yours within three episodes.
A cinematic series set entirely inside the first ninety seconds of a call. No music for the first three seconds. Then a heartbeat. Nobody in regional medical transport is filming like this — which is exactly why it will stop a thumb.
A slow, beautiful walk through what's actually inside a NAZAR ambulance. Almost no one outside the profession has ever seen one properly. Curiosity content holds attention better than anything you can script.
Sixty seconds, mascot-led. "What is ECMO?" "Why does a newborn need a different ambulance?" Health literacy calm enough for a worried parent — and genuinely useful enough that clinics forward it themselves.
Thirty-second films of the single most emotionally loaded moment in your entire business: the second a patient stops being your responsibility and becomes someone else's care. Handled with total dignity.
Your crew, on camera, answering the questions people are too polite to ask. Builds your team into recognisable faces — and quietly becomes the strongest paramedic recruitment asset in the Emirates.
The B2B track. Quiet, data-led posts aimed squarely at patient-flow leads, medical directors and COOs. This is the work that gets NAZAR onto a shortlist before anyone writes the tender.
There are forty more in the working deck — including the campaign we'd want to launch Haaris with. We'll open it together on the call.
Haaris is born. The brand kit lands — logo animation, intro and outro sting, mascot pose library. Your feed stops reading like a vehicle listing and starts reading like a company with a soul. First saves. First shares. The first "I've seen you somewhere."
Recall starts stacking. The paediatric work gets shared by clinics rather than by you. Inbound DMs stop being "what do you charge" and start being "can we talk about a retainer." Paramedic applications get noticeably better.
Procurement conversations begin warm instead of cold. Families ask for NAZAR by name. The brand starts doing quiet sales work in rooms you were never invited into — which is the entire point of building it.
This is the pattern we see when consistent, well-made content runs uninterrupted — not a guaranteed outcome. Reach, timing and market conditions vary, and we'll report what's actually happening every single month.
Most agencies leave this vague and both sides end up frustrated by month three. Here's exactly what you're counting, in plain English.
A finished idea, designed and delivered ready to publish. That's either a single-frame post or a carousel of up to 6 slides — a carousel counts as one, not six.
Your monthly number counts ideas, not files. Arabic is always included — what changes between tiers is how far the Arabic goes.
Every video is 9:16, captioned, colour-graded and sound-designed. Length is capped by type:
No surprise invoices. These are the only limits in the whole agreement.
Strategy, scripting, production and post are included at every level — we don't sell "content creation" and then invoice for the thinking. The difference between tiers is volume, how deep the Arabic goes, and how much of your calendar we take off your desk.
The brand assets in month one — mascot design, logo animation, intro and outro sting — are quoted separately at 14,500 AED in any normal project. On a retainer they're included, at every tier, from the first month. You keep them permanently, even if we part ways.
Thirty minutes, no deck, no pitch. We'll walk through what the first thirty days would actually look like and you'll know within ten minutes whether this is a fit. If it isn't, you'll still leave with the content plan.
Book the strategy call